About Us
We’re excited to support passionate chefs and businesses who strive for excellence charcoal, just as we do.
Our Mission
Our mission is to provide the exclusive outstanding high-tech charcoal that replicates the performance of natural white binchotan, meets the exacting standards of fine chefs while delivering superior cost efficiency and sustainability. We specialize in manufacturing and exporting premium Japanese style high-tech charcoal and natural flavor-infused charcoal, designed to elevate your BBQ experience to the next level.
Patent and design to meet the standards of traditional Japanese white charcoal — offering unmatched performance, safety, and consistency.
Prompt Solutions for B2B Clients — packaging, branding, and logistics support for wholesale partners — offer reliable services.
Offer reliable charcoal made from nature — ideal for chefs seeking depth and aroma in their grilled foods.
Patent and design to meet the standards of traditional Japanese white charcoal — offering unmatched performance, safety, and consistency.
Prompt Solutions for B2B Clients — packaging, branding, and logistics support for wholesale partners — offer reliable services.
Offer reliable charcoal made from nature — ideal for chefs seeking depth and aroma in their grilled foods.
新 • 丸
Our History
From Tradition to Innovation
We are proud to partner with a leading Japanese brand, bringing 17 years of expertise in crafting and supplying Shin Binchotan. Our story began with the traditional production of Natural White Binchotan Charcoal. But as deforestation and the decline of natural hardwood resources became impossible to ignore, we knew it was time for a change.
Driven by a commitment to sustainability and excellence, we’ve developed a modern alternative that honors the purity, strength, and performance of authentic Binchotan—without harming the environment.
Today, our charcoal is trusted by a growing community of passionate chefs and grilling professionals who not only love how it performs, but return to it time and again. For them, it’s not just fuel—it’s a foundation for flavor, craft, and conscience.
Beyond Heat — Into Flavor
Inspired by Shin Maru Binchotan, we didn’t stop at tradition—we set out to push the boundaries of what charcoal can offer. We use natural materials like walnut shell, olive pits, and other sustainably sourced ingredients to craft premium flavor-infused charcoal that elevates the grilling experience.
Each variety brings its own subtle aroma and taste profile—nutty, earthy—adding rich, layered dimensions to fire-cooked cuisine. It’s not just heat; it’s a new language of flavor for chefs who want more from every flame.
Made by Guaranteed
Shin Maru Binchotan is more than charcoal — it’s a promise. Made from 100% natural Ubame Oak Wood sawdust with no chemical additives, each batch supports forest renewal through responsible replanting. As a patented innovation, it ensures safety and consistent quality for professional use.
Excellence is Our Standard
We’re more than just another charcoal supplier—we are innovators in the next generation of high-end mechanized charcoal. Our mission is clear: to provide a refine alternative that closely replicates the qualities of Natural Binchotan.
Crafted for chefs and professionals who demand more, our charcoal is build to deliver reliability, purity, and precision in every burn.
For those who refuse to settle for ordinary, experience the new gold standard in charcoal. Choose performance. Choose purity. Choose professional excellence.
Beyond Heat — Into Flavor
Inspired by Shin Maru Binchotan, we didn’t stop at tradition—we set out to push the boundaries of what charcoal can offer. We use natural materials like walnut shell, olive pits, and other sustainably sourced ingredients to craft premium flavor-infused charcoal that elevates the grilling experience.
Each variety brings its own subtle aroma and taste profile—nutty, earthy—adding rich, layered dimensions to fire-cooked cuisine. It’s not just heat; it’s a new language of flavor for chefs who want more from every flame.
Beyond Heat — Into Flavor
Inspired by Shin Maru Binchotan, we didn’t stop at tradition—we set out to push the boundaries of what charcoal can offer. We use natural materials like walnut shell, olive pits, and other sustainably sourced ingredients to craft premium flavor-infused charcoal that elevates the grilling experience.
Each variety brings its own subtle aroma and taste profile—nutty, earthy—adding rich, layered dimensions to fire-cooked cuisine. It’s not just heat; it’s a new language of flavor for chefs who want more from every flame.
Made by Guaranteed
Shin Maru Binchotan is more than charcoal — it’s a promise. Made from 100% natural Ubame Oak Wood sawdust with no chemical additives, each batch supports forest renewal through responsible replanting. As a patented innovation, it ensures safety and consistent quality for professional use.
Made by Guaranteed
Shin Maru Binchotan is more than charcoal — it’s a promise. Made from 100% natural Ubame Oak Wood sawdust with no chemical additives, each batch supports forest renewal through responsible replanting. As a patented innovation, it ensures safety and consistent quality for professional use.
Excellence is Our Standard
We’re more than just another charcoal supplier—we are innovators in the next generation of high-end mechanized charcoal. Our mission is clear: to provide a refine alternative that closely replicates the qualities of Natural Binchotan.
Crafted for chefs and professionals who demand more, our charcoal is build to deliver reliability, purity, and precision in every burn.
For those who refuse to settle for ordinary, experience the new gold standard in charcoal. Choose performance. Choose purity. Choose professional excellence.